We have been doing this for over 10 years for clients large and niche, targeting audiences that span those on our doorstep to those across the ocean. The thread that connects our work over the years is a deep commitment to the values we share with our clients – showcasing Africa to the world and keeping our continent’s beating heart alive for generations to come through sustainable tourism practices – and the dedication to continue innovating, upskilling, and learning to ensure we remain industry leaders in this niche.
We are proud of our recent awards at the Africa Tourism Leadership Awards 2023. These included the winner in the categories for Outstanding Entrepreneurship and Outstanding Women in Leadership, as well as being a top five finalist in the category Media & Marketing in Tourism. We are equally proud of being the runner-up in the WTM Africa Awards in the category for Most Compelling Digital Marketing Agency Story in 2023.
Our CEO, Lizanne du Plessis, was first inspired to wield tourism as a tool for sustainability during her Master’s degree research which involved ecotourism in Kenya. Her time amongst the indigenous tribes of that region and the stories they shared on how tourism truly impacts their livelihoods and the way they view wildlife and nature, was instrumental to the formation of what would become Eco Africa Digital. Lizanne realised that using marketing to bring more people to these wild areas of Africa can directly impact the conservation of Africa’s wildernesses.
Fast forward 10 years and our agency has evolved from a humble dream to a small but mighty team of women dedicated to crafting nuanced digital strategies that spread stellar stories online and get significant results for our clients. We are trusted by tourism brands to deliver on our promise of increasing direct bookings and bringing more tourists to Africa. In so doing, we do our part in ensuring our continent thrives for generations to come.
