< BACK TO NEWS

Direct Bookings Growth with paid ads and mailers – Garonga Safari Co.

Posted by Lizanne on April 10, 2024

At Eco Africa Digital, we partnered with Garonga Safari Co. to revolutionize their digital presence and drive direct bookings through performance-driven digital marketing campaigns.

Client Success Story: Garonga Safari Co.

Garonga sought to enhance their online visibility and engage potential guests effectively. Our comprehensive approach included social media content creation, paid ads across platforms, Google PPC campaigns, and targeted email marketing, all orchestrated into a strategic digital marketing funnel.

Performance-Driven Digital Marketing Paid Ads Campaign

Within just 6 months of our collaboration, the results exceeded expectations. During the March-April campaign, our goals were surpassed by significant margins:

  • Social Media Reach: Goal = 100 000;  Achieved = 1 300 000
  • Social Media Engagements: Goal = 8 000;  Achieved = 67 000
  • Website Page Views: Goal = 1 200;  Achieved = 4 300
  • Email Leads via Meta: Goal = 15;  Achieved = 296
  • Contact Forms Submitted on Website: Goal = 25;  Achieved = 27
Mailer Drip Campaign

Additionally, we created an email drip-campaign that gets sent out to interested guests who sign up after seeing a call-to-action post on social media. We then send out 4 mailers in a cascading timeframe to create a higher potential for them to click on content and go to the website to book. We had a wonderful 29.58% open rate on these mailers!

Consistency and continuous improvements

The success of our partnership underscores the power of consistency and continuous improvement in digital marketing campaigns. We remain committed to refining our targeting, messaging, and follow-up strategies to further nurture potential guests and drive conversions. As we strive towards Garonga’s ideal 20% direct booking goal, we are inspired by our achievements and excited about the future possibilities.

Further Reading

Eco Africa Digital Wins Silver at 2025 ITTFA for Tourism Film “A Story Worth Joining”

July 2, 2025

Celebrating storytelling, strategy, and a decade of serving Africa’s tourism industry

Read

The Future of AI in Tourism Marketing: Balancing Automation with Human Creativity

March 3, 2025

In the ever-evolving world of digital marketing, one undeniable force is reshaping how businesses engage with their audiences—Artificial Intelligence (AI). As tourism marketers, we must ask ourselves not if AI will impact our strategies, but how we can leverage it to create more impactful, personalized, and results-driven campaigns. At Eco Africa Digital, we specialize in digital marketing for tourism and hospitality, and we’ve been closely following the AI revolution. Inspired by insights from industry leaders like the CEO of Hawke Digital, here’s our take on how AI is transforming marketing and what it means for tourism brands looking to stay ahead of the curve.

Read
A hearty feast prepared at Saruni Basecamp

Exceeding Expectations: How Eco Africa Digital Drove Unprecedented Tourism Marketing Results for Saruni Basecamp

December 8, 2024

When Saruni Basecamp, a premier safari operator with 13 luxury lodges and camps across Kenya, approached Eco Africa Digital, their goal was clear: drive more direct bookings and increase engagement from international audiences. Four months into their digital marketing campaigns, we're thrilled to share the transformative results achieved, setting a benchmark for success in the tourism and hospitality industry.

Read

We Work With

Our Instagram

Latest from our Instagram feed